Ava owns outbound. Sellton owns the whole lane.
Artisan built an autonomous AI BDR that finds leads, runs multichannel outreach, and books meetings. It is genuinely good at that slice. But outbound is one stage of eight. Positioning, ICP, your voice, and pipeline are still on you and your stack.
What Ava (Artisan AI) does well
Give Artisan real credit. Ava is one of the strongest autonomous BDRs on the market at the thing it is built for. It reaches across 250 to 300 million contacts, enriches from more than a dozen data sources, and watches intent signals like funding rounds, leadership changes, and tech shifts. It runs multichannel sequences across email, social, and phone, handles replies and objections on its own, and books meetings straight to your reps' calendars. Ava 2.0 made all of that self-serve in about ten minutes. If your one gap is more qualified meetings from cold outbound, Ava genuinely moves that number.
Where the tile ends
Ava owns outbound, replies, and booking. It does not build your positioning, develop your offer, capture your writing voice, or run your pipeline after the meeting is set. You configure the ICP and targeting, and Ava executes against your inputs and A/B tests the wording. The tile is real, but it is one tile. The strategy above it and the pipeline below it are still yours to staff, with a RevOps hire, an agency, or a stack you wire together. Sellton covers that whole lane, so nothing sits in the gaps between stages.
The GTM lane, covered
Eight stages from research to execution. Ava (Artisan AI) owns its tile. Sellton runs the whole lane.
| Stage | Ava (Artisan AI) | Sellton |
|---|---|---|
| Research | Full 250-300M contacts, 15+ enrichment sources, intent signals. On prospects, not your positioning. | Full |
| Positioning | Partial Runs multivariate tests on wording. It optimizes copy, but you bring the positioning. | Full |
| ICP | Partial Strong targeting and ML scoring against criteria you define. | Full |
| Brand / voice | None AI copy tuned for reply rate, not your captured voice. | Full |
| Outbound | Full The core. Multichannel sequences across email, social, and phone with branching. | Full |
| Follow-up | Full Autonomously handles replies, objections, and books meetings to reps' calendars. | Full |
| Pipeline | Partial Books meetings and syncs to your CRM. Pipeline management lives in the CRM. | Full |
| Execution | Partial Runs its outbound slice autonomously. The rest of the lane runs on your other tools. | Full |
The differences that matter
Ava (Artisan AI)
AI-optimized copy, A/B tested for reply rate. Reads as Ava, not you.
Sellton
Captures your own LinkedIn and email voice and writes as you.
Ava (Artisan AI)
You configure the ICP and targeting; Ava executes against your inputs.
Sellton
Researches you, runs an agency-style AI interview, builds positioning, offer, and ICP as Brand DNA.
Ava (Artisan AI)
A monthly plan plus metered data credits, with add-ons for mailboxes, deliverability, and seats.
Sellton
Pay-per-use. No seats, no retainer, no lock-in.
Ava (Artisan AI)
Owns outbound, replies, and booking. Positioning, voice, and pipeline you stitch together.
Sellton
Runs the whole lane end to end, research to pipeline.
Ava (Artisan AI)
Campaigns and data live in Ava. Your positioning lives in your head and scattered docs.
Sellton
Everything lives in one editable Knowledge Brain.
What it really costs
The sticker looks small. Ava's self-serve entry runs around $250 to $280 a month. The real number is bigger: data credits that meter with volume, extra mailboxes to scale sending, deliverability tooling, more seats as you grow, and higher tiers on annual commitments. Then add the parts Ava does not do. Someone owns your positioning, voice, ICP, and pipeline, whether that is an agency at $2,500-plus a month plus roughly $4k of tools, or a RevOps hire and a stack you wire together. Sellton is pay-per-use across the whole lane. Run the GTM cost calculator and compare your fragmented stack against one number.
See the whole lane, not one tile.
Drop your website and watch Sellton build your GTM live: positioning, ICP, your voice, outbound, follow-up, and pipeline, in one system. Then compare it to what Ava plus the rest of your stack actually costs.
Drop your website and watch it work →Questions
Is Ava (Artisan AI) any good?+
Yes. For autonomous cold outbound, it is one of the strongest tools available. Our issue is not quality, it is scope. Ava is excellent at one stage of the GTM lane, and there are seven others.
What does Sellton do that Ava does not?+
It builds your strategy, positioning, offer, and ICP, instead of asking you to configure it. It captures your own LinkedIn and email voice and writes as you. And it runs the whole lane, research to pipeline, as one system.
Is Sellton just another AI BDR?+
No. An AI BDR runs outbound. Sellton is Autonomous Revenue Infrastructure that runs the entire outbound lane, with humans approving strategy. Outbound is one piece of what it does.
Does Sellton do multichannel like Ava?+
Yes, LinkedIn and email. The difference is that the outreach goes out in your captured voice and sits inside a system that also owns the positioning, ICP, and pipeline around it.