What does your outbound actually cost?
Not the subscriptions — the whole bill. Credit burn, mailboxes, warm-up, verification, the person keeping it all running, and the deals that quietly slip. No sign-up, no gate.
What do you run?
Pick your stack. What you choose decides which questions we ask next.
How much?
Every default is editable. Change anything that doesn't match your setup.
What it costs you today
Everything it takes to keep outbound running, not just the subscriptions.
What you're losing without noticing
Neither of these shows up on an invoice.
3 slipped x 12 x 2 SDRs = 72 leads a year, 10% close, $12,000 each. Only the actively-interested get worked; follow-ups depend on someone remembering. This is your estimate — set it to zero if you disagree and the rest still stands.
What changes with Sellton
The stack is replaced. Your people stay — they stop babysitting it.
What you get back
Cash on one side, time and revenue on the other. They are not the same thing.
Money you stop spending
Cash leaving your account today that won't tomorrow.
Value you get back
Time and revenue you pay for but don't capture.
They stay on your payroll, so this isn't money back. It's $4,500 a month of skilled time that stops going on plumbing.
That's $162,143 a year.
Drop your website and I'll show you the three companies I'd open with — carrying these numbers across, so we don't start over.
Your stack forgets. I don't.
Leave your email and I'll follow up in three days — the exact follow-up your rep misses. It links back to this, so there's nothing to reply to.
Why the number is bigger than you expected
Most teams can tell you what their sequencer costs. Almost nobody can tell you what their outbound costs, because the bill is spread across a dozen places that never arrive together.
The sending infrastructure is the clearest example. A sequencer that includes unlimited email accounts sounds generous until you notice that the mailboxes themselves are bought elsewhere — so at ten mailboxes the infrastructure quietly costs more than the tool everyone thinks of as the expense. Enrichment works the same way: the plan is fixed, the credit burn is not, and a waterfall consumes several credits per row.
Then there is the part that never appears on any invoice. Somebody builds the enrichment tables, wires the automations, watches the deliverability and restarts the campaigns after a quiet week. If that person is on your payroll, their salary is filed under headcount rather than tooling. If they are an agency, it is filed under services. Either way it is the cost of running the stack, and it is usually larger than the stack.
And underneath all of it, leads go cold. Not because anyone is careless, but because only the actively-interested get worked, follow-ups depend on someone remembering, and replies arrive at inconvenient hours. A handful a month per rep is barely visible. Across a year it is deals.
Questions
Where do these prices come from?+
Vendor pricing pages, dated and checked by hand. Competitor comparison blogs are not used as a source — when we checked them against the vendors, two of the first three prices were materially wrong, one by more than four times. Anything we could not verify from the vendor is marked with an asterisk and an 'estimate' tag so you can see exactly which numbers to distrust.
Why is the total so much higher than my subscriptions?+
Because a plan price is an entry ticket, not a cost. Nobody runs outbound on a sequencer alone — it needs mailboxes, domains, warm-up, list verification, enrichment credits on top of the enrichment plan, automation glue, LLM spend, and a person driving all of it. Most of those never appear on a pricing page, and the people cost is usually the largest line by a wide margin.
How is the 'deals that slip' number worked out?+
Entirely from your own inputs: leads slipped per rep per month, multiplied by twelve, by your headcount, by your close rate, by your average deal value. There is no industry statistic behind it and nothing to take on trust. If you think the number is wrong, change it — set it to zero and the cash case still stands on its own.
Does Sellton replace my sales team?+
No, and the calculator does not pretend otherwise. Your reps stay, at full cost, in both columns. What goes away is the stack and the person maintaining it — building enrichment tables, wiring automations, chasing deliverability. Your CRM stays too. The residual is shown rather than hidden.
What does Sellton actually cost?+
A one-time deployment, then pay-per-use execution that scales with your volume rather than your headcount. There are no seat fees, so the number in the calculator moves with how much you run, not how many people you hire.