Ten agencies. 8 spots left.
You set Sellton up for your clients. They pay for it. You charge whatever you want on top for running it — and you keep all of that, forever.
We've never sold managed services in competition with a partner, and we've put it in writing that we never will.
2 of 10 spots are taken. We're not filling the rest quickly.
Three things, and the first one is the point.
You keep 100% of managed services. Forever.
Strategy, campaign management, content, reporting, optimisation — whatever you charge for running it is yours entirely. We don't take a share and we don't sell it alongside you. It's the term that matters most, so it's written into the agreement rather than promised on a page.
Your own instance is free, and running before you sell anything.
You put a card on file for usage, like anyone else, and the deployment is on us. You point it at your own pipeline first. If it doesn't work for you, don't sell it.
You're early in a category that doesn't have a name yet.
Every agency that got early on HubSpot or Shopify built a decade of revenue on being early. That's the honest version of what's on offer here. It isn't a guarantee — it's a position.
Read this part first.
Most of what agencies want from a partner programme, we don't do. Better you know now.
No exclusivity. Not by region, not by vertical. A partner sitting on a market can block us out of it, so we don't sell territories.
Not a referral scheme. You deploy and you support. You don't hand us a name and invoice us.
No white-labelling. You sell Sellton as Sellton — “deployed by [your agency], powered by Sellton”. If hiding the product is the plan, this isn't for you.
No leads from us. You sell into your own base. If you don't have one, you don't have a business to build on this.
No discounting. You quote our pricing as it is. If you want to be cheaper, reduce your own fee — never ours.
Spots can be lost. Ten is a real number because partners who stop selling, stop using it, or break the honesty rules lose the spot, and it reopens.
Three lines, and the third one is the business.
From 25% of every deployment you bring, rising as you do more. Marginal, never retroactive — a better rate applies to the next deal, it doesn't reprice the last one.
A commission on what your clients spend running it. You keep earning after the deployment, not just at handoff.
100% of whatever you charge on top. Strategy, campaign management, content, reporting, optimisation. All of it, for as long as you have the client.
The commission is the entry ticket. The retainer you build on top is the business — and we've committed in writing never to compete with you there.
The exact rates we go through with you. They're not a secret, they're just not the first thing worth talking about — and if they're the first thing you want to talk about, we're probably not a fit.
Five things. All five, not four.
You already have B2B clients. You need a warm base to sell into. Without one there's no first ten deals, only hope.
One named person is running this. Not “the team will pick it up”. A person, with a name and hours in their week.
You'll run it on your own pipeline first. Non-negotiable. If you're not willing to use it on your own business, you won't sell it well.
You sell services, not just media. Agencies that only buy ads haven't built the muscle for consultative selling, and this is a consultative sale.
You can name ten clients or prospects who need this. If you can't name them, you don't have a base yet.
Some things end the conversation on their own: wanting exclusivity, wanting to hide that it's Sellton, wanting us to generate your leads, or asking what the commission is before asking what the product does.
You don't get an agreement until you've booked a meeting with it yourself.
That's the whole filter, and it's the part most people leave at.
Step one — you apply.
Three fields. We research you before we reply.
Step two — we build it with you. 45 minutes.
Your agency, your instance, built live while you watch. You get exactly what your clients will get, which means you experience the thing you're going to be selling before you agree to sell it.
Step three — you run it on yourself. Two to four weeks.
Your own pipeline, your own outbound. When you've booked a meeting with it, we talk about an agreement. Not before.
This is slower than every other partner programme you've looked at. That's the intention. An agency that has personally booked a meeting with the product sells it from experience. One that has only been shown a deck sells features, and it's obvious on the first call.
Concierge, not documentation. There are ten of you.
Week 0 — Set up. Agreement, access, card on file, and your instance live and running your own outbound. That comes before anything else.
Week 1 — You learn it by using it. No training material. You run your own outbound. The week ends when you've booked a meeting with it.
Week 2 — You learn to sell it. Positioning, first-touch messaging, the build session and objections — rehearsed out loud, not emailed to you.
Week 3 — First deal together. You bring a client from your base. We run the build session, you watch.
Week 4 — First deal on your own. You run it. We watch and stay quiet.
You're certified when you've run one session on your own that ended with a campaign live. Until then you don't sell alone — a bad first deployment costs more than the deal is worth.
A hundred customers is a milestone, not a ceiling.
When you've deployed a hundred, the terms change in your favour — more opportunity, more revenue, negotiated on what you've actually built rather than what you promised at the start.
We're not going to pretend we know exactly what that looks like yet. This programme is early, and the partners who get there will have taught us most of what it should be.
Three fields. We'll do the rest.
8 of the ten spots are still open.
We'll research you before we reply — the same way we would for one of your clients. If it's a fit, you'll hear from us.
There is no calendar link on this page on purpose. We read every application.
Questions
Can I white-label it?+
No. You sell Sellton as Sellton — “deployed by [your agency], powered by Sellton”. Hiding the product is the one thing that ends a partnership fastest.
Do I get a territory or a vertical?+
No. Exclusivity lets one partner sit on a market and block everyone, including us. The scarcity here is the spot, not the map.
What does it cost me?+
Your own deployment is free. You pay for what your instance uses, on a card, like any customer. There's no fee to be a partner.
What if my client already uses something else?+
That's usually the conversation, not the obstacle. Most of the tools they run cover one part of the job.
What happens if you remove me?+
Your existing clients stay yours, including whatever you charge them to run it. We don't take over accounts and we don't claw back money you've earned. What you lose is the right to sell new deals.
How long until I can sell?+
Realistically a month, and only after you've booked a meeting with it yourself. If that sounds slow, this probably isn't the right programme.