Airspeed optimizes your pipeline. Sellton generates it.
Airspeed makes the deals you already have run cleaner and close more predictably. Sellton runs the entire lane that fills the pipeline in the first place, from research to outbound to follow-up, autonomously.
What Airspeed does well
Give Airspeed its due. It is a genuinely sharp revenue execution platform for teams that already have deals in motion. It listens to every call, writes a structured summary in under five minutes, and pushes clean updates into Salesforce or HubSpot across twenty-plus fields, scoring MEDDIC and BANT automatically and never overwriting a rep's more recent edit. Its deal intelligence reads health, risk, and blockers from real conversations instead of rep memory, its forecasts flag slipping deals weeks early, and its coaching scorecards give managers an objective read on every rep. Every plan even ships with a forward-deployed RevOps analyst. Their own line is that recorders flag while Airspeed acts, and inside that lane it delivers.
Where the tile ends
Notice what Airspeed needs before it can do any of that: a deal that already exists, a call that already happened, a rep who already booked the meeting. It optimizes the pipeline you built. It does not build the pipeline. Everything upstream, researching the market, sharpening positioning, defining ICP, capturing your voice, and running the outbound that creates the conversation in the first place, still sits on you. Airspeed owns one downstream tile of the GTM lane. The other seven stages you still stitch together yourself.
The GTM lane, covered
Eight stages from research to execution. Airspeed owns its tile. Sellton runs the whole lane.
| Stage | Airspeed | Sellton |
|---|---|---|
| Research | None Mines your existing call data for deal signals. It does not research target companies to pursue. | Full |
| Positioning | None Assumes your positioning and offer are already set. It reports how deals move, it does not build how you sell. | Full |
| ICP | None Scores deals already in your pipeline with MEDDIC and BANT. No targeting ICP for net-new outreach. | Full |
| Brand / voice | None Drafts follow-ups from call transcripts. It does not capture your voice for cold outreach. | Full |
| Outbound | Partial Preps outbound calls and drafts follow-up emails on active deals. It does not run net-new prospecting. | Full |
| Follow-up | Full Genuinely strong. Tracks next steps and drafts follow-ups on deals already in motion. | Full |
| Pipeline | Full Its core strength. Deal health, risk signals, and forecasting on the pipeline you already have. | Full |
| Execution | Partial Executes CRM updates and nudges on existing deals. It does not run the outbound engine that creates them. | Full |
The differences that matter
Airspeed
Airspeed makes the deals you already have run cleaner and close more predictably.
Sellton
Sellton creates the deals in the first place, running research, outbound, and follow-up until a conversation exists.
Airspeed
Requires Salesforce or HubSpot with pipeline already flowing. Empty CRM, nothing to optimize.
Sellton
Starts from your website. Drop the URL and it builds Brand DNA, ICP, and first outbound from scratch.
Airspeed
Acts after the call happens, summarizing, scoring, and nudging the next step.
Sellton
Acts before the call exists, writing and sending the personalized outbound that books it.
Airspeed
Drafts follow-up emails from what was said on the call.
Sellton
Captures your LinkedIn and email voice and writes every touch as you, across the whole sequence.
Airspeed
Owns downstream deal intelligence and pipeline forecasting.
Sellton
Owns all eight stages, research to execution, inside one editable Knowledge Brain.
What it really costs
Airspeed is sales-led, with annual contracts starting around $5,000 to $10,000 a year, and it only earns its keep once you already run the pipeline it optimizes. So the rest of the lane still sits on your P&L: an agency to run outbound at $2,500 or more a month, roughly $4,000 in stacked tools for research, enrichment, sequencing, and sending, plus the reps and RevOps to wire it all together. Airspeed makes one slice of that machine sharper. Sellton replaces the whole machine with pay-per-use pricing, no seats, no retainer, no lock-in. Run your numbers in the GTM cost calculator and put the fragmented stack next to a single autonomous system.
Airspeed sharpens the last mile. Sellton runs the whole road.
Keep Airspeed if you love how it tightens the deals you already have. But if the real gap is that not enough deals exist yet, that is the lane Sellton owns. Drop your website and see what Sellton would do for you.
Drop your website and watch it work →Questions
Does Airspeed generate new pipeline?+
No, and it does not claim to. Airspeed optimizes deals, calls, and reps you already have. It needs a conversation to have happened before it can act. Sellton generates the pipeline, running research, outbound, and follow-up until that conversation exists.
Is Sellton a conversation intelligence or CRM tool like Airspeed?+
No. Sellton does not record calls or score MEDDIC fields. It sits upstream, building your positioning and ICP, capturing your voice, and running multichannel outbound autonomously. Want post-call CRM hygiene and forecasting? Airspeed. Want the pipeline itself? Sellton.
Do I need a CRM to use Sellton?+
No. Airspeed requires Salesforce or HubSpot with deals already flowing. Sellton starts from your website and builds Brand DNA, ICP, and first outbound sequences from scratch, with no existing pipeline required.
Could I use both Airspeed and Sellton?+
Yes, and they barely overlap. Sellton generates and books the conversations, Airspeed can then optimize how your reps close them. The honest question is which gap costs you more right now: not enough deals, or messy deals.