Privacy Policy
This Privacy Policy explains how Sellton AI Ltd ("Sellton", "we", "us", or "our") collects, uses, and protects your personal data when you visit our website https://sellton.ai
Sellton AI Ltd is a company incorporated and registered in England and Wales with its registered office at 19 Heathman's Road, SW6 4TJ, London, United Kingdom.
Table of Contents
1. Who We Are
Sellton AI Ltd operates as a provider of AI-driven sales development and automation tools.
We act as the Data Controller for personal data collected via this Website.
If you have any questions about this policy or how we handle your data, please contact us using the details below:
Sellton AI Ltd
19 Heathman's Road, SW6 4TJ, London, UK
2. Information We Collect
We collect and process the following types of personal data:
a. Information You Provide Directly
- Name, company name, job title
- Email address, phone number, or other contact details
- Information submitted through our contact forms, demo requests, or enquiries
- Any additional details you choose to share in communications with us
b. Information We Collect Automatically
When you visit our Website, we may automatically collect:
- IP address, browser type, device type, and operating system
- Pages visited, time spent on each page, and referring URLs
- Cookie identifiers and analytics data (e.g., Google Analytics)
c. Information from Third Parties
We may receive business contact information from reputable third-party data providers or through public sources (e.g., LinkedIn, company websites).
3. How We Use Your Information
We use your personal data to:
4. Lawful Bases for Processing
Under the UK GDPR, we rely on the following lawful bases:
Legitimate interests: for business communications, marketing to businesses, and Website improvements
Consent: when you sign up for newsletters or agree to receive marketing
Legal obligation: when we are required to comply with applicable laws
6. Marketing Communications
We may send occasional updates about our services if you:
- Have opted in to receive marketing; or
- Are an existing customer or business contact and our communications align with your interests
You can opt out of marketing emails at any time by clicking "unsubscribe" or contacting privacy@sellton.ai.
7. Data Retention
We keep personal data only as long as necessary for the purposes outlined in this Policy or as required by law.
If you unsubscribe or request deletion, we will promptly remove your data unless retention is legally required.
8. Data Sharing and Transfers
We may share your data with:
- Trusted service providers who help operate our Website and services (e.g., hosting, analytics)
- Professional advisors (legal, financial, or compliance-related)
- Law enforcement or regulators when required by law
We do not sell or rent personal data to any third parties.
If your data is transferred outside the UK (e.g., to US-based service providers), we ensure adequate protections through standard contractual clauses or equivalent safeguards.
9. Your Data Protection Rights
Under UK data protection law, you have the right to:
To exercise your rights, contact privacy@sellton.ai.
We may need to verify your identity before processing your request.
If you are not satisfied with our response, you can lodge a complaint with the UK Information Commissioner's Office (ICO): https://www.ico.org.uk/
10. Security
We implement technical and organisational measures to protect personal data from unauthorised access, loss, misuse, or disclosure.
However, while we take reasonable precautions, no internet-based service can be completely secure.
11. Children's Data
Our Website is not intended for use by individuals under the age of 18, and we do not knowingly collect data from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
The latest version will always be available on our Website, and material changes will be communicated as appropriate.
13. Contact Us
If you have questions or concerns about this Privacy Policy, your data, or how we protect it, please contact us:
Postal Address
Sellton AI Ltd
19 Heathman's Road
SW6 4TJ, London, UK
14. AI Transparency and Compliance
a. Purpose of AI Systems
Sellton uses artificial intelligence ("AI") systems to improve sales and marketing automation for our clients. AI may be used for:
- Automated research, enrichment, and communication with prospects
- Generating content and insights based on publicly available data
- Enhancing product functionality and customer experiences
All AI usage is designed to augment human decision-making, not replace it entirely.
b. Compliance with the EU AI Act
Sellton AI Ltd operates under the principles of the EU AI Act. We commit to:
Transparency: Users are informed when they interact with AI-generated content or recommendations.
Data Governance: AI systems are trained and operated in compliance with UK GDPR, EU GDPR, and other data protection laws.
Human Oversight: All critical decisions involving personal data or business outcomes involve human review.
Risk Management: We continuously assess and mitigate risks related to bias, privacy, and accuracy in AI outputs.
c. Compliance with International AI and Privacy Frameworks
Sellton aligns its practices with:
- UK GDPR and Data Protection Act 2018
- EU GDPR (for EU visitors and customers)
- US State AI & Privacy Regulations, including the California Consumer Privacy Act (CCPA) and Colorado AI Act
Visitors from these regions have equivalent privacy rights as outlined in this policy.
d. Automated Decision-Making and Profiling
Sellton does not perform automated decision-making that produces legal effects or significantly impacts individuals.
Any scoring, recommendations, or insights generated by AI are advisory and subject to human oversight and final decision-making.
© 2026 Sellton AI Ltd. All rights reserved.
Company registered in England and Wales